Digital Marketing Officer advertised by

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Adam Henson’s Cotswold Farm Park

Contact Information:
Adam Henson’s Cotswold Farm Park
Guiting Power
nr. Cheltenham
GL54 5UG

Tel: 01451 850 307

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Digital Marketing Officer


Reports to:         Marketing Manager

Contract:            Full time, permanent (on successful completion of 6 month probationary period)

Hours:                40 hours per week (8.30am – 5pm), based at Cotswold Farm Park (GL54 5FL)

Salary:                Competitive, please state your salary expectations on application

We are looking for an enthusiastic and knowledgeable social media guru to maintain and grow our well-established channels, and lead the way in developing our digital media presence. If you have a keen eye for detail, great communication skills and at least a year’s experience in a similar role, we would love to hear from you.

About Cotswold Farm Park

Cotswold Farm Park is a visitor attraction based in the heart of the Cotswolds. We welcome a range of visitors across the open season, and have a broad range of products and a wide customer base requiring a targeted and joined up sales and marketing approach across the following areas:

  • The free to enter Ox Shed (our shop, bar and restaurant) which services the campsite and Farm Park customers, but also has the potential to attract lunch and shopping customers, group and coach visits and cycling groups
  • The onsite holiday accommodation (camping, glamping and lodges)
  • Horse fun rides
  • The visitor attraction - Cotswold Farm Park – seasonal events, experiences and activities aimed at a range of audiences, including members, holiday makers, day trippers, local residents, coach tours and school groups.

Purpose of the organisation

  • Provide a great and authentic customer experience, based on a legacy of Rare Breeds, Conservation and Farming
  • Give excellent value for money
  • Generate profit and be sustainable

Purpose of the Role

  • To support the Marketing Manager in fulfilling the requirements of the Marketing function, working to set objectives with KPIs in place
  • To be a driving force in the development of the company’s social media channels
  • To provide reports and data for the Marketing Manager and other Managers where required – training will be provided
  • To support the business in the growth and implementation of key revenue streams (ticketing, campsite, groups, memberships, events)
  • To act as a support to the wider business where needed

Principle Responsibilities

  • Take ownership of the company’s social media channels, developing a plan across Facebook, Instagram and Twitter
  • Working alongside the Creative Marketing Officer, plan and schedule engaging content across all channels and monitor results
  • Organising paid advertising on networks when relevant and in line with the marketing budget
  • Regular harvesting of subscriber information and updating lists
  • Data mining in our EPOS, Google Analytics and social channels to provide reports for the Marketing Manager
  • Send and schedule emails to relevant mailing lists
  • Writing and proofreading copy
  • Assisting the Marketing Manager as required, including with press releases, leaflets, event listings, editorial, photography, advert booking, renewals and listings, staff news etc
  • Set up marketing promotions in the EPOS
  • Input into the planning of special events and displays
  • Organising and fulfilling competitions and prize draws
  • Arranging press passes and working with social media influencers

Training to be provided:

  • EPOS training
  • Customer Service Training
  • Technical training e.g. sales/social media/marketing etc
  • Excellent career progression opportunities exist in this fast-growing business 

Skills Required:

  • Energy and enthusiasm, with a keen interest in digital and social 
  • Attention to detail; excellent spelling and grammar
  • Creative design skills desirable, but not essential
  • Organisation skills
  • Communication skills – both verbal and written (strong copywriting and storytelling skills)
  • Ability to work under pressure and prioritise

Attributes and Experience

  • Have a good understanding of marketing processes 
  • Have at least 1 years’ experience in a digital marketing / social media role in a commercial, sales driven environment 
  • Demonstrate an enthusiastic, pro-active and problem-solving approach to the job 
  • Have the ability to work under pressure, taking responsibility for a situation as it arises 
  • Will be a good communicator and work well within a small team 
  • Be willing to attend training sessions/courses as required 

To Apply: 

Please send your CV and a covering letter by clicking on Apply Now.

In support of your application, we would also like you to complete the following task:

We announced on March 26th that one of our Suffolk Punch horses, Lexy, is pregnant and due to foal in May. Please write a social post in your own words for Instagram, Facebook and Twitter, showing how you would differentiate between the three channels and their audiences.

The provisional closing date for applications is 16th May and we will be looking to hold interviews w/c 24th May.

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