Digital Marketing Manager advertised by

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A&E Fire & Security

Contact Information:
A&E Fire & Security
Unit 4
Bamfurlong Industrial park
GL51 6SX

Tel: 01452 712021

Website: Click Here

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Digital Marketing Manager


A&E Fire and Security has three operational websites operating under different brands, with
a fourth in the pipeline. The role us is to maximise the efficiency of the websites to generate
leads for new business sales through SEO, content creation, design implementation and
improvements through testing and result driven approach.

The role holder will be self-driven, motivated, and capable of analysing and developing our
marketing performance generating sales leads through websites, online advertising, organic
searches and supported by other marketing such as, traditional print media and digital
marketing channels.

The role will need to develop and implement a marketing strategy with the Managing
Director, and will need to write and produce content, edit and optimise design of all of the
marketing strategy with the overall aim of maximising output and increasing sales.

Creative and enthusiastic, you will work with our hardworking and dedicated teams where
you will create and design content to suit our target audience with the goal to grow sales.

The ability to work well with our existing digital marketing agencies and engage all of our
employees is essential.

Job responsibilities:

  • To continually develop and improve the design, content and optimisation of four websites, through ideas, opinions, testing and result analytics to deliver sales and sales leads.
  • To be maximise of search engine optimisation through intelligent and informed use of language, deploying best practice use of keywords file labelling, image optimization.
  • Work with current agencies on paid search and SEO and have a working knowledge of google analytics.
  • Provide content writing and imagery for online and traditional print and news for the company website.
  • Work with the Digital Marketing Coordinator and other team members, supporting creative, online and direct marketing and reporting.
  • Create graphics for all types of media including print media, point of sale and the websites.
  • Lead and manage any general marketing including any direct mail and print.
  • Manage and help post content on social platforms to follow and implement the social media strategy in line with the wider marketing plan.
  • Analyse (and present data and metrics) to measure website performance to drive sales growth.
  • Use project management software to detail objectives, projects and tasks to assist with the management of personnel to ensure all the teams are working efficiently together.

Requirements and Qualifications

  • Three to five years of digital marketing experience.
  • Three to five years of managing others.
  • Experience of Google Ads.
  • Experience of E-Commerce.
  • Marketing Degree, Diploma or Higher Education qualifications.

Job Package & Benefits

  • Full-time (with a number of days working from home due to office social distancing requirements)
  • Starting salary £30,000.00 to 32,000.00 annual salary rising dependant on results.
  • 23 days holiday plus bank holidays. Additional one day’s holiday for every two years of service capped at 30.
  • Access to the employee Perkbox Benefits scheme -
  • An accredited environmental and sustainable business certified by the Planet Mark
  • Scheme and Royal Warrant to the Prince of Wales.
  • Onsite parking.
  • Career development encouraged.

The Business:

We are a local, family run and well-established company, founded in 1965 who have
continued to provide full Fire and Security Safety 24-hours, 365 days a year support to
businesses and organisations throughout the Midlands, South West and South Wales.

With approximately 75 directly employed fire and security specialists. Whilst sizeable enough
to successfully manage large contracts we are small enough to provide the personal touch
that is sometimes lacking in the larger national companies.

Established in 1965 by Graham Stallard and we are proud of our growth to become the
reputable, experienced and independent company that we are now. Our track record of
customer service and quality is proven by our long-standing customer relationships that we
are delighted to have kept and developed since our founding.

More information about our company can be found on the websites to the right of this advert.

The Company Mission Statement:

A&E Fire & Security are proud to strive to be the leading service provider for all Fire
Prevention and Security Systems. Passionate for achieving an outstanding level of
performance by listening to our customer and understanding their unique requirements,
and providing deliverable solutions that exceed their expectations.

Our goal is to always make our customer feel they are receiving our personal attention at all
times regardless of project size or service requirement. Whether commercial or residential,
each customer must feel that we are always reliable, honest and on hand whenever they
require our services or advice.

Job satisfaction is very important for employees and owners and we will create a work
environment that is enjoyable and profitable to all.

The Interview Process

All interviews will be carried out at our socially distanced large training room downstairs at
our head office at A&E Fire and Security, Cheltenham. Entry to the office will not require the
candidate to touch anything to enter the building and will be in a large training room with
maximum of two other people carrying out the interview. The candidates will have to answer
health questionnaire and submit this by email before arriving. A&E may take forehead
temperate tests to gain entry, which maybe refused. Entry to the office will be refused if the
candidate has been showing any COVID 19 symptoms in the last two weeks.

Telephone Screening Stage

  • Basic set questions to assess candidate’s suitability for the role.
  • Candidates selected and first stage interviews arranged

First stage:

  • Explanation of your professional self, background and experience. Talking us
  • through your CV followed by questions.
  • Examples of projects in the past, success, failures and what you would do
  • working on projects for the future.
  • Use of notes, presentation materials are encouraged.
  • General interview questions

Second Stage:

  • Selection
  • Pre second stage personality assessment test.
  • 15 minute to 30 minute presentation on how you would increase sales on one, two or three existing of our existing websites.

Selection of final candidate and job offer made.

Application to  Office Manager - Claudia Bourke-Cross by clicking on Apply Now.

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