Marketing Specialist advertised by

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Claranet Limited

Contact Information:
Claranet Limited
110 High Holborn

Mobile: 07557850930

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Marketing Specialist - GP09


Position summary
Claranet combine pioneering technologies, practices, and expertise to propel our customers’ ambitions. Through a vibrant customer-centric culture of collaboration, learning, and opportunity, we nurture a dynamic community of the best technology and service expertise spanning cloud, cybersecurity, networks, and unified communications. 

Founded in 1996, Claranet has evolved into a multi-disciplinary technology services provider with global reach. The company has annualised revenues of circa £390 million, over 6,500 customers, and more than 2,200 employees in nine countries. In the UK we have over 500 staff working in London, Gloucester, Warrington, Bristol, and Leeds, or as homeworkers.  

The Marketing teams’ goal is to educate and deepen relationships with customers, prospects, partners, analysts, journalists, influencers, and colleagues - to ultimately drive lead generation and sales pipeline growth and acceleration. We do this through close collaboration across all Business Units, shared functions and the wider Claranet Group.

In Claranet’s 25th year, our SMB business has bold plans for growth and this role is integral to delivering on our ambitions.

The Marketing teams goal is to educate and deepen relationships with customers, prospects, partners, analysts, journalists, influencers and colleagues - to ultimately drive lead generation and sales pipeline growth and acceleration. We do this through close collaboration particularly with Sales and HR teams, but also across all business units and the wider Claranet Group.

The SMB Marketing Specialist will identify, scope, develop and project manage marketing programmes that help build sales pipeline to meet and exceed pipeline targets across the complete services portfolio. You will focus on the SMB customer segment Return on Marketing Investment (ROMI) in relation to existing customer, new logo and partner sales.

Essential duties & responsibilities

The role will involve managing, executing and driving forward the day-to-day customer marketing programmes to deliver high quality pipeline and other associated business deliverables. You will work closely with the sales teams to ensure that marketing identified leads are followed up and we are leveraging our marketing investments effectively.

Programme management

  • Plan, manage and execute annual Marketing programmes and associated campaigns with a focus on driving business in the customer base, new logo and partners.
  • Create account, vertical and service promotion programmes that deliver the right quantity/quality of leads in to the customer sales teams
  • Represent SMB marketing programmes in discussions with Business Unit Directors and other senior stakeholders

Campaign development and team work

  • You will work closely with other Marketing Managers to achieve efficiencies by sharing best practice.
  • You will work closely with the SMB sales team and directly with customers and prospects to uncover insight that will drive content development.
  • You will work closely with the sales team to develop programmes to retain and develop existing customer accounts

Managing partners and suppliers

  • Manage the marketing relationship with technology partners as required
  • Manage suppliers to ensure value for money and the most cost-effective methods and media channels are utilised to achieve business goals

Continuous improvement

  • Produce analysis of marketing results.
  • Continually test, ensure lessons are learned and improvement actions taken after each campaign
  • Continually look to improve Marketing processes and campaign effectiveness

Position specifications

  • A Bachelor’s degree in Marketing or related discipline
  • Experience in B2B Marketing
  • Ability to understand the customer’s needs and issues and align a Claranet service to address this. Passion for what technology can do for customers’ businesses.
  • A deep understanding of Claranet’s target markets and the range of services available to our customers
  • Commercial awareness
  • Highly organised with outstanding time management, project and events management skills
  • Excellent written and verbal communication skills
  • Strong analytical skills
  • Excellent influencing skills in a complex working environment
  • Demonstrable attention to detail
  • Creative and innovative approach and proven ability to collaborate with a wide range of individuals including those from technical, operations and sales teams.
  • High levels of initiative, drive and self-motivated
  • Experienced in supporting sales processes and working with senior sales professionals
  • Ability to travel to different sites and locations on a regular basis
  • Ability to operate in a face paced and fluid environment.

In addition, the following are highly desirable:

  • Previous experience of Marketing within the B2B ISP/Telecommunications technology/managed services markets
  • Firsthand experience in marketing for networks, unified communications, hosting/cloud services, security services
  • Experience of working directly with global technology vendors
  • Experience of managing marketing agency relationships
  • Experience of marketing to the UK SMB market (up to £35m / 250 employee businesses)

Salary: Competitive

Hours Per Week: 37.5

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