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Contact Information:
JG Travel Group
1st Floor
111 High Street
Cheltenham
Gloucestershire
GL50 1DW

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Senior Marketing Executive - Performance Marketing

Cheltenham based (Hybrid considered)

No Agents please

The Specialists Journey Group is a collection of some of the world’s finest niche tour operators
made up of a number specialist brands, including Brightwater Holidays – the UK’s leading
garden, scenic Scottish and special interest tour operator, Andante Travels – a leading provider
of archaeological, cultural and historical holidays, and Dream Challenges a fundraising event
service to UK charities.

We are looking to recruit a creative and commercial focussed Senior Marketing Executive, to
manage and drive the digital marketing activity for the Specialist Journeys’ brands, working
alongside our Agency partners within our Group marketing team (which is responsible for the
marketing of Specialist Journeys Group brands, as well as those of the JG Travel Group).

This role will be focussed on achieving budgeted revenue and passenger targets through our
digital channels to further develop digital performance marketing strategies by delivering creative
execution and data-driven campaigns across paid search, paid social, affiliate & other online
performance channels. Strong collaboration with our internal teams and external agencies is
key.

We are looking for analytically focused candidates with a paid media management background
and specifically (some) experience using AdWords and Meta Ads. You must be highly
organised, with experience of analysing data to monitor and optimise paid media campaigns
through appropriate tools. SEO skills would also be advantageous.

Specific accountabilities include:

Manage digital performance marketing activity alongside agency partners across all Group brands.
Work closely with Digital Marketing Agency and internal partners to set performance marketing strategy for digital paid media channels aligned to business goals.
To recommend plans and actions to address performance successes/challenges and recommend new activities where appropriate.
To drive the performance marketing activity for all brands to deliver budgeted passenger and revenue targets through digital marketing channels.
To be aware of sales patterns and propose and deliver appropriate targeted marketing activities to achieve growth.
Improve delivery of bookings from organic traffic through working with agency partners to agree and implement priorities.
To deliver efficient marketing campaigns ensuring customisation of campaigns for different product types and customers.
Deliver continual improvements in execution of marketing campaigns aiming for improvements in efficiencies, passenger and revenue growth and margin as agreed.
Create strong working relationship with agency partners to deliver a ‘one-team’ approach combining in-house experience with external expertise.
Manage paid search campaigns across channels including (but not limited to) Google & Bing to deliver efficient returns.
Create and optimise paid social media campaigns across multiple channels designed to deliver business goals.
Manage Affiliate channels and agency partners to deliver target results.
Direct external and produce own analysis to deliver in-depth understanding of performance marketing activities.
Closely analyse performance of all campaign activities using all available tools (to include GA4/Matomo/MMM model) and recommend improvements to optimise.
Maximise organic value of website by ensuring strong organic traffic and conversion.
Recommend & implement A/B testing of landing pages to maximise performance.
Work with Studio & product marketing colleagues to create compelling creatives designed to improve campaign response.
Manage monthly paid media budgets to ensure maximum returns across the Group.
Ensure efficient distribution of spend to highest long-term value.

You’ll be joining a great team of marketing professionals who enjoy working together whilst delivering exceptional results. The ideal candidate will be an excellent multi-tasker with strong communication skills, who is able to foster strong relationships with agency partners and internal stakeholders to drive a collaborative, results-oriented approach. This includes managing and allocating paid media budgets effectively across all brands to maximise long-term value and ensure efficient return on investment.

We offer a flexible working environment and would expect the role-holder to attend the office a
minimum of 2 days per week.

If you feel you have the relevant experience and attributes for this role, please send your CV and letter of application along with salary expectations to Helen Moylan/ Chief Customer & People Officer by clicking on Apply Now without delay!