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Contact Information:
UCAS
Rosehill
New Barn Lane
Cheltenham
Gloucestershire
GL52 3LZ
Tel: 01242 544657
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Senior Digital Marketing Executive (Paid Media)
South West, Gloucestershire, Rosehill - Hybrid
To support the Media & Delivery team with the day-to-day delivery of UCAS Paid Media strategy across social and other channels. Assisting and supporting the team in achieving growth and a best practice approach. Delivering and monitoring performance of campaigns and making optimization recommendations and owning key client delivery within the business. Own the Paid Media channels and liaise with stakeholders. You will be passionate and understanding of the digital marketing landscape.
Key accountabilities:
- Assist MP&D Ad Ops Team Manager in growing the Digital Media strategy.
- Be the champion for diversifying and maturing the Paid Media channels.
- Work with the team to share knowledge and upskill colleagues.
- Undertake account health check duties to have oversight of performance across the campaigns.
- Work with the marketing team to optimise revenue and enhance performance.
- Manage the day-to-day processes in a smart and effective manner.
- Drive performance of campaigns by making detailed recommendations on optimisations.
- Be a key contact for stakeholders in the business who are looking for Paid Media and campaign advice.
- A keen eye for detail and ideas on how to improve performance.
- Harness existing reporting to analyse campaign results and provide actionable insight.
- Manage a broad range of high-volume campaigns from build to launch and optimisation.
For full job description, please see role profile attached.
Skills, qualifications, and experience
Essential:
- 3 years’ experience in a digital marketing role.
- Paid Media / Social Media experience, well versed in managing campaigns, accounts and optimising.
- Strong analytical skills.
- Track record of delivery in a fast-paced, demanding environment.
- Strong communication and interpersonal skills.
- Ability to work well in a cross-functional environment with multiple stakeholders.
- Excellent data analysis, presentation, written, and verbal communication skills.
- Attention to detail in documentation and communication.
- Ability to handle multiple projects simultaneously and meet variable deadlines.
Desirable:
- Experience of using CRM and customer databases.
- Media Sales Experience
Pacakge
Salary - up to £28,000
- 30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays!)
- Flexibility – UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy
- A generous pension scheme
- Hundreds of high street discounts and offers with Perkbox
- Internal training and development
- Subsidised gym and café
- Be rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme
- Dedicated volunteer employee networks promoting wellbeing, awareness and inclusion
If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via careers@ucas.ac.uk and one of us will be in touch.
How to apply
Please visit our website by clicking on the Apply Now button to see vacancies and to download and complete our application form.
Hours Per Week: 35.00
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