Campaign Manager

Role Overview

BAM Agency is looking for an organised, commercially aware Campaign Manager to manage the planning, coordination and delivery of experiential marketing campaigns across the UK.
This is a client-facing, delivery-focused role suited to someone who can manage multiple campaigns simultaneously, keep projects moving, coordinate internal resources, brief suppliers and staff, and ensure campaigns are delivered professionally, on time, and to the expected standard.

The Campaign Manager serves as the primary day-to-day contact for assigned clients and is responsible for overseeing campaigns from brief through delivery and post-campaign reporting. They will work closely with the MD, Agency Manager, suppliers and clients to ensure every campaign is properly planned, clearly communicated and commercially controlled.

The Campaign Manager owns the campaign plan and is responsible for ensuring the Campaign Executive and Event Operations & Delivery Executive have the information, timings, approvals and requirements needed to deliver successfully.

This is not a purely administrative role. It requires confident client communication, strong project management, commercial awareness, attention to detail and the ability to solve problems quickly. The role will also support client retention and account growth by building strong relationships, identifying opportunities and ensuring clients receive a high standard of service.

Key Responsibilities

Client and Account Management:

• Act as the main day-to-day contact for assigned clients.
• Build strong, professional relationships with clients, understanding their objectives, pressures and expectations.
• Take client briefs and translate them into clear internal plans and actions.
• Manage client communication throughout each campaign, including updates, approvals, queries and post-campaign feedback.
• Lead or support client meetings, producing clear actions and follow-up notes.
• Help retain and grow client accounts through strong delivery, proactive recommendations, and repeat campaign opportunities.
• Work with the MD to support proposals, pitches and new business opportunities where required.

Campaign Planning and Project Management

• Manage experiential marketing campaigns from brief to completion.
• Create and maintain campaign timelines, action plans, checklists and delivery schedules.
• Coordinate internal workload across campaign support, operations, staffing, creative and senior team members.
• Make sure all campaign requirements are clearly documented and communicated.
• Track campaign progress and ensure deadlines are met.
• Identify risks, gaps or issues early and take action to resolve them.
• Ensure the right people, kit, assets, staffing, suppliers and information are in place for successful delivery.
• Make sure campaign handovers are clear and complete before the activity goes live.

Internal Coordination and Delivery Control:

• Brief internal teams clearly on campaign requirements, responsibilities and deadlines.
• Delegate campaign support tasks to the Campaign Executive and ensure priorities are clear.
• Work closely with the Event Operations & Delivery Executive to ensure kit, stock, logistics, transport and site requirements are properly planned.
• Coordinate with event managers and on-site teams to ensure they understand the campaign, client expectations, and delivery requirements.
• Review campaign documents, including briefs, schedules, staffing notes, venue information, risk assessments, checklists and reporting templates.
• Maintain clear internal communication so the wider team understands campaign status, priorities and any changes.
• Ensure operational details are realistic and achievable before committing timings or requirements to the client.

Supplier, Staffing and Logistics Oversight:

• Oversee supplier, venue, council, and partner coordination, as required.
• Ensure staffing requirements are clear, realistic and properly briefed.
• Confirm that promotional staff, event managers and specialist suppliers have the correct information to deliver their part of the campaign.
• Oversee campaign logistics, including delivery timings, site access, permits, stock movements and supplier deadlines.
• Work with the Campaign Executive to ensure staffing, supplier and logistics details are tracked and communicated.
• Work with the Event Operations & Delivery Executive to ensure physical delivery requirements are understood and planned correctly.

Commercial and Financial Management:

• Support the preparation of quotes, costings, proposals and campaign budgets.
• Track campaign costs against agreed budgets.
• Identify where the scope is increasing and flag additional costs before they become a problem.
• Protect campaign profitability through effective planning, clear communication, and control over time, suppliers, and resources.
• Support account growth through strong delivery, client confidence and proactive recommendations.
• Work with the MD to develop existing client relationships and identify suitable opportunities for repeat or expanded work.

Campaign Reporting and Evaluation:

• Oversee post-campaign reporting, including attendance, engagement, staffing feedback, client feedback, images, data and key outcomes.
• Ensure campaign results are collated accurately and presented clearly.
• Review campaign delivery after completion and identify improvements for future activity.
• Capture feedback from the Campaign Executive, Event Operations & Delivery Executive, event managers, staff and clients.
• Maintain organised records of campaign documents, approvals, costs and reports.
• Follow GDPR and BAM’s internal processes when handling client, staff or campaign data.

General Agency Support:

• Support wider agency activity during busy periods, including campaign administration, proposal development, supplier research and operational planning.
• Assist the Agency Manager and MD with internal priorities where required.
• Support other team members when needed to ensure the smooth running of the business.
• Take a flexible approach to workload, recognising that experiential marketing can involve peaks, quieter periods and changing client requirements.

Person Specification:

Essential:

• Experience managing campaigns, projects, accounts or client work from brief through to delivery.
• Strong client communication skills and confidence acting as a main point of contact.
• Excellent organisation and attention to detail.
• Ability to manage multiple live projects at the same time.
• Strong written and verbal communication skills.
• Ability to turn a client brief into a clear plan of action.
• Commercial awareness, including understanding budgets, scope control and profitability.
• Confidence coordinating internal teams, suppliers and freelance staff.
• Ability to work under pressure and solve problems quickly.
• Excellent competence using Google Workspace or similar tools.
• Proactive, reliable and able to take ownership without constant supervision.
• Willingness to travel during busy campaign periods, where required.

Desirable:

• Experience in experiential marketing, events, field marketing, student marketing or brand activations.
• Experience working in a small agency or fast-moving campaign environment.
• Experience creating client proposals, campaign reports or pitch documents.
• Experience managing promotional staff, event managers or supplier teams.
• Knowledge of event logistics, campaign staffing, venue requirements or local authority processes.
• Understanding of GDPR and data handling in a campaign environment.
• Full UK driving licence.

Working Pattern and Travel:

The role will be based around BAM’s office in Cheltenham, with occasional travel to client meetings, campaign locations and live events across the UK.

Most work will be office-based and campaign management-focused, but the role may involve early starts, occasional evenings, event days, or travel during busier campaign periods. The Campaign Manager will need to stay close to live delivery and be available to support the team during active campaigns.

BAM’s workload fluctuates throughout the year. During busy periods, the role will focus on live campaign management, client communication, internal coordination and delivery control. During quieter periods, the role will support account development, proposal writing, campaign planning, process improvement and wider agency administration.

BAM is a small, fast-moving agency, so there will be times when team members support work outside their core role. This may include campaign preparation, warehouse support, admin, supplier research, reporting, internal process work or live event support, depending on business needs and workload.

What We’re Looking For:

We are looking for someone who can take ownership of campaigns and keep control of the details.
The right person will be organised, confident with clients, commercially aware and comfortable working across several moving parts at once. They will understand that good campaign management is not just about keeping a spreadsheet updated; it is about making sure the client feels looked after, the team knows what needs to happen, the delivery is properly planned, and the campaign runs smoothly from start to finish.

This role would suit someone who enjoys variety, takes pride in good communication, and wants to play a central role in delivering creative brand experiences for BAM’s clients.

Please click on Apply Now and email your interest.