Revenue Optimisation Manager

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We are looking for a highly driven, commercially focussed Revenue Optimisation Manager to drive revenue and passenger growth leading to sustainable profitability. This role will lead the Commercial and Insight Team and oversee the commercial performance of our UK and European touring portfolio, Group’s online marketing activity and delivering revenue growth through digital marketing channels.

Reporting to the Commercial Director, the role is pivotal in ensuring performance is actively tracked, risks are mitigated, and commercial opportunities are identified and exploited in line with group targets.

We’re looking for a strategic planner with experience of pricing and yield management, forecasting, and leadership. Highly numerate with a solid understanding of consumer psychology and market dynamics you will work closely with Product, Marketing, Operations, and Insight teams to ensure the touring portfolio is optimised from launch through departure.

A creative and inspiring leader, along with strong analytical and problem solving skills, specific accountabilities include:

Commercial Planning & Portfolio Strategy

• Partner with the Commercial Director to develop annual and seasonal plans for capacity, pricing, and product mix that deliver against group revenue, passenger, and profit targets.
• Lead coach route planning, using customer database insights, geographic demand patterns, and historical performance to optimise routing, feeder strategy, and regional coverage.
• Drive route development, identifying new growth areas, underserved markets, and opportunities to expand or refine the touring portfolio.
• Make clear, data-led capacity recommendations, balancing demand signals, operational constraints, and margin targets.
• Work closely with Product Heads to ensure performance learnings are embedded into new contracting cycles, new product development, and annual budget planning.

Pricing Strategy & Management

• Set and maintain pricing strategies using historic performance, demand trends, and competitor analysis to ensure competitiveness and profitability.
• Monitor price performance throughout the sales cycle, actively managing opportunities to increase, decrease, or promote products in response to booking pace, load factors, and market conditions.
• Ensure pricing decisions are clearly communicated and implemented accurately across systems and channels.

Yield Management & Sales Optimisation

• Proactively identify opportunities for additional capacity, working with contracting and operations teams to assess feasibility and commercial return.
• Optimise yield through a combination of pricing actions, promotional activity, consolidation, and capacity adjustments.
• Work closely with Product Marketing to align sales focus, promotional plans, and campaign timing with commercial priorities and performance targets.
• Monitor underperforming products and implement recovery or mitigation strategies where required.

Performance Monitoring & Commercial Steering

• Track and report on key performance metrics, including revenue, passenger volumes, yield, and profit versus budget and forecast.
• Provide regular performance insight and recommendations to the Commercial Director, highlighting risks, opportunities, and required interventions.
• Support senior commercial steering by translating performance data into clear actions and priorities.

Forecasting & Data Development

• Lead the continual development and refinement of robust forecasting models, improving accuracy and responsiveness to market changes.
• Produce detailed passenger (pax) forecasts across all products, feeding  into the Data Warehouse to support revenue, margin, and operational forecasting.
• Work with Insight and Finance teams to ensure forecasts are aligned, well- understood, and consistently applied across the business.

The ideal candidate will not be afraid to challenge the status quo – an attitude of continuous testing, learning and improving to deliver strong and improved revenue/ passenger growth is vital for this role.

Advanced Excel skills are essential.

If you feel you have the relevant experience and attributes for this role, please send your CV and letter of application to Helen Moylan/ Chief Customer & People Officer by clicking on Apply Now.