Sales Team Leader

Sales Team Leader

Location: Cirencester
Reports To: Sales Manager
Salary: 40,000 + Commission (OTE 80k- 90K)

Job Purpose

To lead, coach, and develop a team of new sales starters, building their confidence, capability, and performance from initial onboarding through to full competency. This role is responsible for creating a high-performing, motivated Academy team that successfully progresses into core sales roles and contributes to overall sales success.

Key Accountabilities & Responsibilities

Coach, mentor, and develop individuals with little or no prior sales experience

Deliver structured and hands-on training to build core sales skills and confidence

Support team members through onboarding and guide them to full role competency

Set clear performance objectives and provide consistent, constructive feedback

Monitor individual and team performance, producing regular progress reports

Create and implement tailored development plans based on individual needs

Foster a positive, inclusive, and high-energy team culture focused on growth and success

Outputs & Measures of Success

Key Outputs:

Effective onboarding and development of new sales starters

Increased confidence, capability, and performance across the team

Clear, structured reporting and development planning

A positive, engaged, and motivated team environment

Indicative Measures:

Successful completion of onboarding milestones and reduced time to competency

Achievement of KPIs, including quality of calls and progression into core sales roles

Timely and accurate reporting, with actionable development plans

High engagement scores, low early-stage attrition, and positive team feedback

Skills, Knowledge & Experience

Proven experience in coaching, mentoring, or developing individuals, ideally within a sales environment

Strong communication and interpersonal skills, with the ability to motivate and inspire

Experience training individuals with limited or no prior experience

Confidence in setting targets, delivering feedback, and driving performance improvement

Highly organised, with the ability to manage multiple development plans simultaneously

A genuine passion for developing people and building capability from the ground up

Behaviours

Supportive, patient, and encouraging approach to leadership

Leads by example with professionalism and a positive attitude

Builds an inclusive and motivating team environment

Proactively identifies development needs and growth opportunities

Demonstrates resilience, adaptability, and a commitment to continuous improvement