Marketing Manager

Marketing Manager

45K- 65K DOE

Location: Gloucestershire

Department: Technical
Reports to: Chief Technology Officer
Responsible for: Marketing Function

Role Overview

We are seeking a dynamic and results-driven Marketing Manager to lead the marketing function and support strategic business growth. The successful candidate will manage a small team and collaborate closely with sales and technical departments to drive brand awareness, lead generation, and market engagement.

Key Responsibilities

• Develop and implement the annual marketing strategy, ensuring alignment with overall business objectives.
• Manage the marketing budget to optimise return on investment across all channels and campaigns.
• Lead, mentor, and develop a small marketing team, fostering collaboration and high performance.
• Collaborate with sales and technical teams to plan and execute campaigns, product launches, and customer communications.
• Plan and manage marketing events, including trade shows, exhibitions, and conferences overseeing stand design, logistics, and promotional materials.
• Oversee digital presence, including website content, SEO, and social media channels, ensuring relevance and engagement.
• Maintain brand consistency across all marketing materials and communications.
• Monitor market trends, competitor activity, and campaign performance, providing regular reports and insights to senior leadership.
• Undertake additional reasonable duties as required to support business objectives.

Qualifications and Experience

• Degree in Marketing, Business, Engineering, or a related field
• Proven marketing experience within an industrial, engineering, or manufacturing environment
• Demonstrated experience in organising trade shows and marketing events

Skills and Attributes

• Strong leadership and team management capabilities
• A good understanding of Engineering
• Excellent communication and interpersonal skills
• Proficiency in social media management and website content oversight
• Strategic thinker with a hands-on approach to execution
• Ability to work cross-functionally with technical and commercial teams
• Familiarity with CRM systems and marketing automation tools
• Knowledge of B2B marketing best practices