Performance Marketing Manager

Competitive salary/ Bonus
No Agents please

We are looking for a highly driven, commercially focussed Performance Marketing Manager to lead the Group’s online marketing activity,  delivering revenue growth through digital marketing channels.

Reporting to the Group Marketing Director, you will drive online trading performance of paid and organic channels through strategic and tactical development as well as take ownership for improving performance of our brands’ websites. Success in this role means delivering passenger and revenue targets across all channels, within budget and supporting tactical trading challenges.

With experience of running marketing campaigns across multiple digital channels including paid search, social media, display, affiliates, with a good understanding of SEO, you will be highly analytical and able to use insight to build performance.  Strong relationship skills will enable you to work alongside agency partners to deliver continued improvements in performance.

A creative and inspiring leader, with the ability to translate technical thinking to business insight and delivery, specific accountabilities include:

• Create strong working relationship with agency partners to deliver a ‘one-team’ approach combining in-house experience with external expertise.
• Manage paid search campaigns across channels including (but not limited to) Google & Bing to deliver efficient returns.
• Create and optimise paid social media campaigns across multiple channels designed to deliver business goals.
• Manage Affiliate channels and agency partners to deliver target results.
• Direct external and produce own analysis to deliver in-depth understanding of performance marketing activities.
• Closely analyse performance of all campaign activities using all available tools (to include GA4/Matomo/MMM model) and recommend improvements to optimise.
• Maximise organic value of website(s) by ensuring strong organic traffic and goal conversions.
• Recommend & implement A/B testing of landing pages and journeys to maximise performance.
• Work with Studio & product marketing colleagues to create compelling creatives designed to improve campaign response.
• Manage monthly paid media budgets to ensure maximum returns across the Group. Ensure efficient distribution of spend to highest long-term value.
• Ensure that websites contain all relevant products for sale & are appropriately merchandising products through strong messaging & promotion.
• Regular analysis of website performance and customer journeys designed to lead to insight to drive test/learn actions.
• Deliver continued website improvement programme aligned to business targets and insight which drives increased performance and outputs.
• To be the business owner of the Group’s websites.

The ideal candidate will not be afraid to challenge the status quo – an attitude of continuous testing, learning and improving to deliver strong and improved revenue/ passenger growth is vital for this role.

Solid understanding of UX/CRO and website design is essential as is experience of using analytic tools such asGA4 / Matomoor similar.

If you feel you have the relevant experience and attributes for this role, please send your CV and letter of application to Helen Moylan/ Chief Customer & People Officer by clicking on Apply Now.