Marketing Manager - UK & SA

• Are you a results-driven marketing professional with a passion for driving growth and delivering impactful campaigns?
• Do you combine strategic thinking with hands-on execution to build strong brands and generate measurable results?
• Are you looking for a role where you can shape marketing strategy, influence performance, and play a key role in business expansion?
• Would you like to join a company with 50 years of heritage, dedicated to helping hundreds of thousands of children strengthen their literacy and numeracy skills and unlock brighter futures?

If you’re motivated by data-led marketing, creative campaigns, and making a meaningful difference, we’d love to hear from you.

About Us

Founded in 1976 in Australia, Kip McGrath has been supporting primary and secondary school
students around the world to improve and extend their learning for nearly five decades. With over
560 centres globally, we combine a proven methodology with deep operational expertise, giving our
franchise partners the confidence of a model that works as a global recognised leader in
supplementary education.

We are proud of our heritage, passionate about educational outcomes, and committed to
continually strengthening the quality, consistency, and performance of our network.

Our UK Support Office, partners with a thriving network of franchise centres, empowering them to
deliver outstanding educational services within their local communities. Through strategic guidance,
operational support, and performance-focused collaboration, we help our centres build strong,
sustainable businesses, all united by a shared commitment to helping students grow in confidence
and achieve academic success.

The Role

We are now seeking a talented, ambitious and relationship-driven Marketing Manager to lead our
successful marketing team focussing on supporting our franchise network. This is a high-impact,
hands-on role where you’ll lead marketing across key UK and SA markets within both B2C and B2B
focus.

Based in our Gloucester office, with hybrid working options, you’ll have the autonomy to shape
strategy and the support to bring it to life working closely with a network of engaged, passionate
franchisees who are deeply invested in their local communities.

Key Responsibilities

• Lead the UK & SA Marketing team to fulfil and deliver on current marketing strategy and network growth initiatives aligned to overall Group strategy.
• Drive lead generation across UK & SA
• Optimise centre performance through KPI management and structured business reviews working closely with the Country Director and the APAC Marketing Manager (ROI, CPL and conversion).
• Collaborate with agencies and internal and external Stakeholders and business owners to support market research, competitor analysis and brand positioning.
• Support the Franchise Service team ensuring compliance with brand standards and legislative requirements.
• Provide specific and tailored local marketing support to franchisees with local area marketing to help their centres thrive.
• Lead and inspire the team to act as marketing champions to promote continuous improvement, continuous growth and commercial success.
• Proactive and professional delivery and engagement on training sessions, conferences, regional meetings, centre visits, and development workshops.
• Report directly to the Country Director.

What We’re Looking For

We are looking for a strong performing marketing expert with an excellent mindset for growth and
commercial success measures. A confident communicator who is adaptable, organised, and capable
of managing multiple projects in a fast-paced environment. You will be professional, emotionally
intelligent, and comfortable working both independently and collaboratively to get the best from
your team.

Essential Requirements:

• Proven success leading a marketing team to deliver on campaign management, digital marketing and brand development
• Ability to build and sustain strong, commercially productive and supportive relationships
• Experience managing budgets and delivering ROI
• Excellent organisational and time-management abilities
• Excellent written and verbal communication skills
• Strong working knowledge of Microsoft Office, with the ability to produce clear reports, analyse data/google analytics, and deliver professional presentations.
• Marketing degree or relevant business background (e.g., MSc Marketing or MBA)
• Solid understanding of UK market trends, Customer behaviour, Industry-specific regulations
• Disclosure and Barring Service (DBS) clearance (working with children)
• Full UK driving licence – travel will be required

Desirable Experience:

• Business in educational background/sector
• CIM (Chartered Institute of Marketing) qualification
• Experience within a franchising environment (advantageous but not essential)
• PR and communications experience

What We Offer

• Salary between £40,000.00 - £50,000.00 pa, DOE
• Flexible working options – 37.5 hours between Monday to Friday
• Hybrid working model (2 days office based/ 2 days WFH)
• EAP – Full Employee Assistance support programme
• Pension – auto enrolment
• Learning & Development opportunities
• City Central location – Support Office, Gloucester or one of our National Corporate Centres
• A collaborative and supportive team environment – lots of team social events
• Genuine opportunities for career progression within a growing international organisation
• Potential start date – asap for the right candidate!

Please do not apply if you do not have relevant experience required for the position or if you don’t have permission to work in the UK.

We do not provide visa sponsorship for this role and we do not accept sponsorship swappers. Relocation is not an option.

Please click on Apply Now and email your CV and covering letter.