Regional Brand Visual Merchandiser

Reference: 13244
Location: Cheltenham, United Kingdom
Closing Date: 16/09/2026

The Role:

As a Regional Brand Visual Merchandiser, you will lead and elevate the visual merchandising standards across a portfolio of stores in our Franchise & Wholesale channel Spain & Portugal.  Working closely with Store Managers, Area Managers and the Central Visual Merchandising team, you will ensure every store delivers a commercially driven, customer-focused and brand-consistent experience. You will coach store teams, drive execution of seasonal campaigns, and use performance insights to maximise sales and customer engagement. 

You Will

• Own the visual merchandising standards across all stores within your area, ensuring consistent execution of brand guidelines.
• Plan and deliver seasonal launches, campaigns, window installations and store refreshes.
• Partner with Area Managers and Store Managers to align visual priorities with commercial objectives.
• Coach, develop and inspire store teams to build visual merchandising capability and accountability.
• Conduct regular store visits, providing clear feedback, action plans and follow-up support.
• Analyse sales performance, customer behaviour and product trends to optimise visual presentation.
• Identify opportunities to improve space utilisation, product placement and customer journey.
• Support new store openings, relocations, refits and major store projects across all territories
• Collaborate with the Central VM team to adapt national guidelines to suit local store formats while maintaining brand consistency.
• Build strong relationships with key stakeholders and act as the visual merchandising expert for your area.

You Bring:

• Proven experience in visual merchandising across multiple retail locations or regions.
• Strong commercial awareness with the ability to translate data into visual actions.
• Excellent styling, presentation and space planning skills.
• Experience coaching and developing store teams.
• Strong communication and stakeholder management skills.
• Willingness to travel extensively across your area, including occasional overnight stays.
• Ability to prioritise, work independently and manage multiple projects.