Digital Marketing Executive

No Agents please

We are looking for a highly driven, commercially focussed Digital Marketing Executive to drive measurable growth with a strong focus on organic and paid social. This role blends performance marketing with creative collaboration, working closely with our in-house studio and agency partners to deliver insight-led content and campaigns. You’ll also support wider digital channels including PPC, SEO, and affiliate marketing to ensure a joined-up, performance-first approach.

We’re looking for someone who has demonstrable experience in a digital marketing role, with hands on responsibility for organic and paid social (including practical in-platform experience managing campaigns and optimising performance with social platforms. A strong analytical mindset with the ability to interpret performance data and turn insights into action, this role will work with colleagues across the business to create content that drives revenue and engagement.

Key accountabilities include:

• Own and drive performance across organic and paid social channels, focusing on measurable growth, engagement, and conversion.
• Analyse social performance data to generate insights, inform strategy, and continuously optimise activity.
• Work closely with the studio and design teams to brief, develop, and refine creative, feeding back performance-led creative insights.
• Drive a test-and-learn approach across social, validating creative and audience decisions through performance insights.
• Collaborate with external agencies responsible for campaign execution, ensuring activity is aligned to objectives and proactively suggesting optimisations based on performance.
• Support wider performance channels, aligning PPC, SEO, and affiliate activity with social insights and learnings.

The ideal candidate will not be afraid to challenge the status quo – an attitude of continuous testing, learning and improving to deliver strong and improved revenue/ passenger growth is vital for this role. Experience using Google Analytics to track, report and optimise campaigns along with a knowledge of design tools such as Adobe Photoshop/ Canva is essential.

If you feel you have the relevant experience and attributes for this role, please send your CV and letter of application to Helen Moylan/ Chief Customer & People Officer by clicking on Apply Now.