Digital Marketing Manager (CRM & Email Marketing Focus)

Digital Marketing Manager (CRM & Email Marketing Focus)
Location: Cheltenham
Hours: 30 hours per week (flexible around school hours)
Salary: £45,000 to £50,000 FTE
The Opportunity
We are looking for an experienced Digital Marketing Manager with a strong focus on CRM, database marketing and email campaigns to join our growing team. This role is designed around flexibility, offering 30 hours per week with working hours that can fit around school commitments.
The successful candidate will take ownership of our CRM marketing strategy, ensuring our database is fully utilised through targeted email campaigns, segmentation and marketing automation. You will play a key role in turning our live database into a consistent source of engagement, brand awareness and business opportunities.
This role will suit someone who enjoys working with data, understands how to drive engagement through well structured campaigns and is confident using CRM systems to maximise marketing performance.
Key Responsibilities
• Manage and develop the company CRM database to maximise marketing and engagement opportunities
• Plan and execute targeted email marketing campaigns across segmented audiences
• Build and manage automated email journeys and nurture campaigns
• Ensure CRM data quality through segmentation, cleansing and database management
• Analyse campaign performance including open rates, click through rates and engagement metrics
• Produce reports and insights to continuously improve campaign performance
• Work closely with internal teams to support marketing activity, lead generation and candidate engagement
• Create engaging email content including newsletters, announcements and campaign messaging
• Support marketing campaigns across LinkedIn and other digital channels where required
• Identify opportunities to improve CRM utilisation and marketing automation processes
• Support integration between CRM systems and marketing tools
About You
• Proven experience in CRM marketing, email marketing or marketing automation roles
• Strong experience using CRM systems and managing large databases
• Confident creating targeted email campaigns and analysing campaign performance
• Excellent understanding of audience segmentation and database management
• Strong written communication skills with the ability to create engaging marketing content
• Highly organised with strong attention to detail
• Comfortable working independently and managing multiple campaigns
Desirable Experience
• Experience working with recruitment CRM systems such as Bullhorn
• Experience with marketing automation platforms
• Understanding of database marketing within recruitment or service based businesses
• Experience integrating CRM systems with marketing platforms
What’s In It For You
• Flexible working hours designed around school schedules
• Opportunity to take ownership of CRM marketing strategy
• Supportive and collaborative working environment
• Opportunity to shape and develop the company’s marketing automation capabilities
Hours
• 30 hours per week with flexibility to work around school hours.
Interested? Send your CV to Richard at i2i Recruitment today! Our mission of ‘Making Recruitment Personal’ also means making recruitment fair. As a result, we are committed to reviewing every application with a sense of diversity and inclusion.
We strive to personally connect with each applicant, but due to the number of applications we receive, this is not always possible. We will still aim to update you on your application, regardless of if it’s successful.