Digital Strategist

Sitting within the Digital Marketing Team, you will work between Sales and Digital Delivery teams to develop appropriate digital strategies to ensure that campaigns reach their target audiences as effectively as possible on the most impactful platforms.

During this
12 months maternity cover, you will lead the digital strategy across several our priority client accounts, bringing together paid media, display, email and analytics to create multi-channel campaigns designed to help our clients achieve their business objectives. In addition to this you will play a key role in the scaling of our digital strategy, assisting the Senior Digital Marketing Manager in proposition and process development.

Duties will also include analysing digital marketing metrics, collaborating with sales teams and clients to refine marketing objectives.

Key accountabilities:

• Give advice and guidance on trending creative themes, best practice and optimal set up for high performing strategy.

• Work alongside our Commercial Insight Analyst to ensure reporting reflect client goals.

• Pull insights from additional sources such as Google Analytics and UCAS applicant data to inform storytelling of wider campaign impact.

• Own the delivery and growth strategy of a portfolio of key multi-channel accounts.

You can find the full job description in the attached role profile below.

Skills, qualifications, and experience

• Bachelor’s degree in marketing or relevant field.

• A minimum of 3 years’ experience as a media planner or in a similar role.

• Excellent knowledge of digital channels, analytics tools and campaign evaluation metrics.

• An analytical mind with a creative eye.

• Exceptional communication and presentation skills.

• Must be able to work well within a team.

• Experience in a similar role (ideally agency-side but an environment where multiple campaigns are managed at once is also considered).

• Previous hands-on experience in at least two of: Paid Media, Display, Email, Analytics.

• Very strong knowledge of the appropriateness and effectiveness of digital marketing activities.

• Good understanding of online web analytics, specifically Google Analytics.

• Experience in objective setting, setting performance indicators and reporting for a portfolio of multi-channel accounts.

• Exceptional client management skills and be able to tell us how you deliver great experiences.

• Be a strong communicator, both written and verbal.

Pacakge

Salary – up to £38,000

• Purpose-driven work in a charity-led organisation connecting people to education and opportunity

• Internal training, mentoring, and access to industry-recognised certifications through our development academies

• Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts

• 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave

• Everyday wellbeing support through Perkbox, offering discounts and wellness tools

• Onsite facilities including a free gym, subsidised café, and free parking at our Cheltenham office

• Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders

• Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond

If you have any questions and would like to find out more about the role before applying please email the
Talent Acquisition team via careers@ucas.ac.uk and one of us will be in touch.

How to apply

Please visit our website by clicking on the Apply Now button to see vacancies and to download and complete our application form.