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Communications Officer

Dursley

Are you a natural storyteller looking to fill the land with tales of kindness, bravery and fun? We are looking for an experienced communicator with the skills to spread the word about our amazing work, increase our profile and share the story of our impact upon people, our community and across the whole charitable sector.

You will have exceptional communication skills, be flexible, resilient and as excited as we are, about making a difference whilst upholding focus on our values and vision.

You will contribute to the welcoming and supportive culture of GL11, helping us to continue to inspire and making sure our vision, values and key aims are a living part of all our work.

Responsible to Communications & Fundraising Manager
Conditions of Service

• 21 hours per week
• 6 months probationary period
• Contract Permanent

Location GL11 Community Hub in Cam

Job Summary

You will be responsible for GL11’s external communications, reporting to the Communications & Fundraising Manager, and working closely with staff in other teams to ensure that messaging, image, and representation of GL11 reflects its vision and values.

You will draft and deliver an agreed annual communications strategy and operational plan, reporting on outcomes and impact.

Supporting the Manager, you will also play a part in the planning and delivery of external and internal events, and fundraising activities as required.

You will contribute to the welcoming and supportive culture of GL11, helping it to continue to inspire and making sure our vision, values and key aims are a living part of all our work.

As an ambassador for GL11, you will work with positively with external stakeholders relevant to your remit, to support partnership working.

1. Responsibilities and Duties

The list below describes the main responsibilities and duties of the role but is not finite. You will be required to carry out any other duties commensurate with this post.

(a) Communications:

Strategic

• Maintain and deliver a communications plan to include external and internal communications and in line with GL11’s strategy.
• Maintain brand guidelines ensuring staff awareness and compliance.

Online

• Maximise the effectiveness of social media in promoting the services delivered by GL11, through a minimum of five weekly posts across all platforms.
• Answer all questions and requests for information on social media.
• Maintain the website and ensure it is updated regularly. Print
• Produce creative copy and source suitable imagery for promotional material, including taking and editing GL11’s own photos and videos.
• Produce all print materials as required, including;

          1. Event and activity posters and flyers.
          2. Spring What’s On Guide
          3. Summer Holidays What’s On Poster
          4. Autumn What’s On Guide
          5. Annual Report
          6. Listening Month results infographic

Media

• Establish, nurture, and maximise relationships with local radio, TV and press resulting in positive media coverage, writing ad hoc press releases as required.
• Act as the first port of call for all external media enquiries.
• Write four articles a year for the Dursley Gazette promoting GL11’s activities.
• Maintain a complete record of all external media coverage of GL11.

(b) Events:

• Take the lead, working with the Manger, to represent GL11 at external and internal events, including;

          1. Dursley Summer Fair
          2. GL11 Fun Day
          3. GL11 AGM
          4. Cam Xmas Lights Switch On
          5. Dursley Xmas Lights Switch On

(c) Other:

• Produce a quarterly Media Report for the CEO and Trustees reporting on GL11’s online impact, using Google Analytics and Facebook Insights etc, as well as all other external media coverage.
• Produce fundraising thank you letters twice monthly for the CEO.
• Take part in your own work development, including learning and training.

2. Values & Behaviours

• Committed to the purpose of GL11 and its strength-based ethos, ensuring that residents are at the heart of GL11’s services and development.
• Committed to fostering innovation and continuous improvement in working practice.
• Respectful of boundaries and able to follow policies while acting in a kind and thoughtful way.
• Flexible and open to new challenges, ideas, and experiences, and able to be self- reflective.
• Committed to understanding diversity and ensuring inclusive practice is applied in all forms of our work.
• Collaborative and a team player, building positive relationships with internal and external partners.
• Non-judgemental with a commitment to self-care within the team and wider organisation.
• Ensure our values are integrated into all we do:

          o Listen
          o Look for strengths
          o Act as if it’s possible
          o Be kind and have fun
          o Be Brave

3. Person Specification

Your application should give clear examples of your experience, knowledge, skills and abilities gained in both paid and/or unpaid (volunteer) work for each of the Person Specification criteria

Experience
(essential)

• Demonstrable experience of working in a marketing, communications or public relations role in the community sector.
• Experience of using social media professionally, including use of a Hootsuite style social media management package.
• Experienced in the use of Canva, InDesign, and video editing.
• Experience using online analytics.
• A track record of excellent written and verbal communication skill, including writing, editing and proof reading.

Knowledge and Understanding
(desirable)

• An understanding of effective marketing and public relations practice.
• A demonstrable good eye for creative design and artworking using desktop publishing.
• Experience of dealing with competing priorities in a busy organisation.
• Excellent team working skills including managing relationships with external providers.
• Good understanding of diversity and how this relates to people in a community setting.

Skills and Abilities
(advantageous)

• Excellent organisational and IT skills.
• Experience managing a website.
• Familiarity with Tik Tok.
• Proactive problem solving and decision-making skills.
• Able to multi-task and respond positively to changing priorities.
• Capable of dealing professionally with internal departments and external bodies to actively promote the work of GL11.

Qualifications None specific – experience is essential.

Values and ethos

We are looking for someone who will be committed to our values and work, to learning, and to their own development.

A team player with a commitment to working in a community setting, putting into practice the values and ethos of GL11.

Please look at our website Current vacancies  — GL11 by clicking HERE for further information about all we do, including the Job Description for this role.

For an informal chat please see the deatils on the right of this advert. 

To apply please submit your CV with a covering letter setting out in detail why you think you have the skills and experience to fulfill the requirements of the role and why you want to work at GL11 Community Hub by clicking on Apply Now.

Closing date for applications: 5 p.m. Monday 19th February 2024 Interviews will take place on: Tuesday 27th February 2024

Salary: £25,013 per annum pro rata

Hours Per Week: 21

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