Director of Sales & Marketing

We are seeking an exceptional, commercially driven Director of Sales & Marketing to lead the growth strategy for our luxury 5-star hotel.

We are looking for a proactive, internationally connected sales leader with a proven track record of driving luxury business growth across key international feeder markets and high-end travel sectors.

The successful candidate will possess strong industry relationships and experience working across luxury hospitality, travel and lifestyle sectors, including consortia, agency, MICE and high-end leisure markets.

You will be responsible for driving revenue growth, increasing international market share and positioning the hotel as a leading luxury destination within the global marketplace.

Key Responsibilities

• Develop and execute a proactive international sales and marketing strategy focused on driving luxury inbound business
• Personally identify, target and secure new business opportunities from key international feeder markets
• Build and maintain strong relationships across luxury travel agencies, consortia partners, DMCs, corporate and MICE markets, high-end leisure planners and key lifestyle networks.
• Increase direct revenue through strategic partnerships, luxury representation and targeted market activity
• Lead international sales missions, trade shows, networking events and familiarisation trips
• Create and deliver country-specific account development plans with measurable commercial outcomes
• Drive proactive sales activity rather than relying on inbound enquiries
• Develop new revenue opportunities across luxury hospitality and targeted business segments.
• Collaborate with marketing to ensure strong brand positioning across digital, PR and social channels
• Monitor market trends, competitor activity and emerging opportunities within luxury hospitality
• Lead, motivate and develop the sales and marketing team to achieve ambitious commercial targets
• Work closely with senior leadership on forecasting, budgeting and strategic planning

About You

• Proven experience within a luxury 4 or 5-star hotel environment
• Strong international sales background with established networks in luxury travel markets
• Highly proactive and commercially focused with a hunter mentality
• Demonstrated success in generating new business and growing international revenue
• Experience working with luxury consortia
• Excellent relationship-building and negotiation skills
• Strategic thinker with strong commercial awareness
• Willingness to travel internationally as required

What We’re Looking For

This role is ideal for someone who thrives on creating opportunities, opening doors and driving business growth.

We want an energetic and influential sales leader who understands luxury hospitality, knows how to build global relationships and is motivated by performance, visibility and results.

If you are passionate about luxury travel, international business development and commercial success, we would love to hear from you.

Benefits

• Competitive salary
• Monthly non-contractual service charge payments
• 28 days holiday per year including bank holidays (pro rata for part-time team members)
• Investment in training and ongoing professional development
• Staff rates from £100 B&B and 25% food and beverage discount across Pride of Britain Hotels
• Generous discounts across Michels & Taylor properties, including accommodation rates from £45 B&B and up to 50% food and beverage discount
• Friends and family rates at Ellenborough Park and selected Michels & Taylor hotels
• Discounts on spa treatments and products
• Long service awards
• Regular social events
• Refer a Friend scheme with rewards up to £200
• Complimentary staff meals whilst on duty
• Free on-site parking
• Use of onsite gym

Apply Now

Please send your CV and cover letter to:

Set within 90 acres of beautiful countryside, between the highest point of the Cotswolds and the famous gallops of Cheltenham Racecourse, Ellenborough Park is a luxury 5-star hotel steeped in history and recognised for exceptional hospitality.

We are proud of our people, our culture and the memorable experiences we create for our guests.

If you are an experienced finance professional looking for your next challenge within the hospitality industry, we would love to hear from you.

Please apply with a copy of your CV, cover letter and salary expectations.

In line with the Asylum and Immigration Act 1996, all applicants must have the right to live and work in the UK. Successful candidates will be required to provide evidence of eligibility during the recruitment process.