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New Business and Marketing Manager

Cheltenham

Seeking a highly creative and motivated marketing & sales professional to join our team as New Business and Marketing Manager

About us:

With over 60 years combined experience, our festival events team have the know how, flair and skill to deliver events to remember. We are trail-blazing creators of dynamic & disruptive events, spaces and installations. We design and deliver impactful brand activations on behalf of a range of exclusive clients and have developed our own range of seasonal regional events

What we do:

We offer a wide range of events solutions:

• Full Events & Festival management and production
• White label production support into event, media and creative agencies
• Design & build services for experiential and brand activation events
• Seasonal in-house events programme
• Event Furniture Hire

Put simply, we use our vast industry knowledge and our team’s expertise to create the very best event solutions for our clients. We boast an exciting portfolio of prestigious clients in Cheltenham and beyond, plus our own in-house promoted events.

What do we want?

A brilliant opportunity for an enthusiastic New Business & Marketing Manager interested in joining an established events production business working with global award-winning brands and immersive seasonal events.

About the role:

You will be working as a key member of the team at our HQ in Cheltenham, Gloucestershire. Located in the village of Bentham, our facilities include: offices, meeting rooms, workshop, outdoor working spaces, and an old orchard and paddock for that lunchtime walk or thinking space.

Duties will include, but are not exclusive to:

• Develop new business opportunities for Tarren Production following a key strategy in the Gloucestershire region supporting a target of a minimum of £300k
• Proven track record and ability to generate leads, drive business growth and opportunities, convert sales and build long term client relationships with new customers
• Working with our in house staff – create, oversee and implement marketing and social media strategies for Tarren Production, Tarren Events and Furniture by Tarren, with a primary focus on our in-house seasonal events programme.
• Working with external PR and Digital Marketing agencies, plan and execute an integrated marketing campaign for our seasonal events programme with a ticket sales target of £1.2m.
• Excellent budget management skills, supporting the budgeting process to accurately monitor spend and ROI.
• Manage multiple activities and campaigns across different channels and platforms.
• Very good knowledge and experience in social media creation, organic and paid social advertising and event based marketing mix
• Oversee and manage segmented marketing plans for each element of our inhouse events programme & brands.
• Build and maintain strong relationship both internally and with external agencies, suppliers etc.
• Understand the media landscape, partners, influencers and key opinion leaders etc.
• Oversee and manage external relationships with promoters, influencers and collaborators.
• Develop and roll out key messaging and prompts for individual activities based on event type and audience profile, sales targets etc.
• Line manage other members of staff.
• Develop sponsorship opportunities for our flagship Winter Event, and sell sponsorship, supporting a target of £100k.

About you:

• You will have a minimum of 3-5 years marketing experience within the hospitality, events or show industry. You will also have the ability to market to both B2B and B2C markets
• You will have a minimum of 3-5 years new business experience with a proven track record of securing and uplifting business in line with an annual sales target
• We are looking for a creative, business minded individual to lead our marketing and new business activity, focusing on our seasonal event programme, and developing our events brand. With a professional approach and determination to deliver a sales and marketing strategy across multiple revenue streams, to achieve a combined sales in excess of £2 million with stretch targets year on year.
• Excellent project management abilities with the greatest attention to detail and follow-through
• Likes data and measuring event KPIs and finding new ways to boost measurable marketing impact
• Ability to write effective and engaging marketing communications for multiple platforms, outlets and audiences
• Driven, creative and analytical with a flair for content generation and design
• Self-starter and business sales focused
• An excellent team player and networker
• Competitive and tenacious nature
• Positive attitude and great energy
• Leads, takes initiative and problem solver
• Have a commercial and business focused mindset

The Important bit:

Location: Based in our office in Cheltenham, Gloucestershire. (also on location at events where necessary, and will involve some evening and weekend hours, especially around our Winter events).

Contract: Full time, 40 hours / week. (6 month initial probationary period).
30 days annual leave (inc bank holidays), company Pension.

Dates: Start Date – ASAP (Flexible for the right candidate).

CPD: Opportunities for personal development.

Please send C and a covering letter detailing why you think you are suitable for this role and two references** by email by clicking on Apply Now.

Please put your name and “New Business & Marketing Manager Role” in the subject field

** all references will be taken at interview stage, please notify us if any are sensitive.

Closing date for applications: Monday 18th March Interviews TBC

Salary: £36,000 - £42,000pa

Hours Per Week: 40

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